The 10X Rule: The Only Difference Between Success and Failure

Author – Grant Cardone

Date Started – 1 September 2021

Data Finished 10 September 2021

The Book in 3 Sentences

  1. The 10x Rule is a productivity book that emphasizes the importance of setting ambitious goals and taking massive action to achieve them. The author argues that most people set goals that are not ambitious enough, and as a result, they fail to achieve success. He encourages readers to strive for 10 times their current level of performance in order to achieve success

  2. The book encourages readers to set specific, measurable, and achievable goals, one must be willing to take risks and make sacrifices. The book emphasizes the importance of having a positive attitude and staying motivated and provides advice for overcoming obstacles and dealing with failure.

  3. The book concludes with a call to action, urging readers to take the first step toward achieving their goals. the book emphasizes that success is not a destination, but a journey and that by following the 10x Rule and taking massive action, readers can achieve their goals and live a life of success and fulfillment.


Well, the idea of doing or taking 10 times great action for the most important ambition or aspiration sounds tougher, but if we are able to at least take a 3 to 4 folds greater or next level of action, it will definitely make a big difference.

Like how we in the business world say what we can achieve in 3 years, if we need to do the same in 6 months how will we do, it kind of adds urgency to the things that matter.

How the Book Changed Me

  • It helped in developing a sense of determination and to see the value in taking action, even if it means stepping out of their comfort zone.

My Top 3 Quotes

  1. “The most successful people in the world are those who take massive action.”
  2. “You must set goals that are big enough that in the process of achieving them, you become someone worth becoming.”
  3. “If you want to achieve a high level of success, you must become committed to reaching your goals, no matter what the obstacles or circumstances.”

Who should read it

  • The book is aimed at entrepreneurs, business leaders, and anyone looking to achieve success in their personal and professional life.