“AI won’t take your job” is the biggest lullaby of 2025.
But lullabies are meant to lull you to sleep, and that’s exactly the risk…

Remember the horse‑to‑tractor moment
Farmhands in 1905 were told machinery would “help, not replace.”
Two decades later, tractors out‑ploughed horses 12‑to‑1, and an entire skill set became a museum piece.

Today’s AI copilots are this century’s tractors, only far faster and cheaper to deploy.

According to the World Economic Forum:
→ 40 % of employers already admit they’ll shrink headcount where AI can handle the work

According to McKinsey & Company
→ Up to 30 % of all hours worked could be automated by 2030, and gen‑AI accelerates the timeline

Yet unemployment remains near historic lows. Why?
Because roles are mutating faster than they’re dying.
The danger isn’t “no jobs”; it’s no relevance for people who keep the same job description while the work evolves.

AI itself isn’t the threat.
The real risk is standing still while the industry—and your peers—learn to steer these new tools.

History Says Augmentation Outpaces Elimination
→ ATMs cut bank‑teller cash handling,
But teller jobs grew because banks opened more branches and tellers shifted to advising customers.

→ Spreadsheet software eliminated manual ledgers,
But finance teams expanded because better analytics uncovered new opportunities.

We expect a similar pattern:
AI trims monotonous tasks, freeing capacity for strategic, creative, and relationship‑driven work.

How to break the spell
→ Audit your tasks, not your title.
→ List everything you do weekly.
→ Circle the parts a large language model could do today.
That’s your urgency map.